Marketing researchers pay big dollars to attempt to understand what drives consumers’ behaviors, but the truth is our reasons for buying are often a mystery even to ourselves. Case in point: I bought nail polish to match my dog. No, it wasn’t intentional, just a happy accident that shows our minds work in mysterious ways.
I was having a crummy day recently, and when I stopped at Walgreens to pick up a few essentials, I decided to treat myself to a little bottle of nail polish as a cheap pick-me-up. As soon as I saw Rimmel’s Lasting Finish Pro “Steel Grey” on the shelf, it was love at first sight. It’s an unusual shade for nails–somewhere between warm grey and taupe–but I was inexplicably drawn to it. It took me a few days to figure out why. I was admiring my newly pedicured feet, propped up on the sofa next to my dog, and I suddenly realized the new nail color was an exactly perfect shade of weimaraner grey!
I’m not sure I’m ready to admit in public that I’m now matching my fashion to my dog, but I have to admit the connection made the color seem all the more charming to me. Color me amused, I guess!